About Us

Softr began with a simple idea: create haircare that feels better. After struggling to find products that delivered the right feel and performance, we decided to make our own and that’s where Softr was born.

Every formula is crafted with well thought out ingredients to ensure the best quality and a noticeable difference from anything else on the market. Our products are designed for straight haired men and women, dancers, gymnasts, and anyone who needs strong hold with a clean, matte finish.

Our vibe is soft, friendly, and approachable just like the name. We want every customer to feel the difference the moment they use our products and to genuinely prefer Softr over the rest.

Welcome to Softr